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China Tech Talk

Jun 30, 2017

This week John and Matt talk with Shlomo Freund and Michael Michelini, hosts of the China Business Cast, about bringing your app to China, including:

  • Why games are difficult to bring to China
  • How app markets monetize
  • Why there is no paid app category in China's app stores
  • How to tell if your app will be...


Jun 23, 2017

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
 
  • Why big ad agencies are failing to keep up
  • How content is being democratized
  • Why Taobao is dominating live streaming 
  • How influencers are building the brands of the future
  • Why it's better not to focus on viral content (hint: being...


Jun 16, 2017

John and Matthew talk with Lauren Hallanan, an internet celebrity in China about:
  • Differences in live streaming platforms
  • Gifting as a business model
  • How to make a live stream interesting
  • Agency practices (hint: it’s not always ethical)
  • Transition from streamer to KOL
 

Links

  • Lauren Hallanan:


Jun 8, 2017

John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China's internet celebrities, including:
  • Differences between wanghong (网红) and KOLs/influencers
  • A brief history of the wanghong industry
  • Why they've become so popular (hint: Taobao ain't that easy)
Links


Jun 2, 2017

John and Matthew talk about the future of Tencent and WeChat, including:
  • What a WeChat hardware device might be
  • Possible AR features and products
  • The role of mini-programs in the WeChat ecosystem
  • WeChat team learning how to make partnerships with big brands
Links